Petshop Science’s latest work for 99 Cents flips Snoop Dogg’s “Drop It Like It’s Hot” into a sharp retail sync moment.
Sync Wins
New Sync: “Never Gonna Give You Up” — Rick Astley x Audi South Africa
Audi South Africa’s campaign features Rick Astley’s “Never Gonna Give You Up”. Credits, agency info, and watch link.
New sync alert: Checkers Xtravangaza
A new brand placement has landed: Checkers’ Xtravangaza campaign is running with Jet’s “Are You Gonna Be My Girl” as the featured track.
New Sync: “Spirit” — Kwesta x Nando’s South Africa
Nando’s South Africa’s latest campaign features “Spirit” by Kwesta, bringing a proudly local anthem into a brand story that feels authentically South African.
New sync: “FUNKYTOWN” powers Tops at Spar
Tops at Spar taps Lipps Inc.’s “FUNKYTOWN” for a feel-good retail spot. Here’s why catalogue classics work for South African brands — and how our sync team clears them fast.
Checkers Xtra Savings taps “Black and Yellow”
Checkers Xtra Savings packs retail punch with Wiz Khalifa’s “Black and Yellow”. Downtown Music Publishing Africa cleared the sync fast—big recall, tidy deliverables.
Nando’s taps Kwesta’s “Spirit” for a punchy social spot
Nando’s taps Kwesta’s “Spirit” for a punchy social spot by we are Bizarre — thumb-stopping energy, clean edits and a great brand fit for SA audiences.
SYNC CORNER: Ackermans Summer Campaign — “I LOVE ME”
Ackermans taps Meghan Trainor’s “I LOVE ME” for a feel-good Summer campaign via 99cent—bright pop energy and self-love vibes made for sunny retail.
The Soil’s “Iinkomo” Powers Sanlam’s “Live With Confidence” Advert
The Soil’s “Iinkomo” drives Sanlam’s “Live With Confidence” advert. Agency: MODAR. DMPA songwriters Ntsika Ngxanga & Buhle Mda. Watch now.
