The Soil’s “Iinkomo” Powers Sanlam’s “Live With Confidence” Advert

Sep 11, 2025 | Featured, Sync Wins

A split image: left shows an older man in a woven hat and blue patterned attire wrapped in a blanket; centre, a smiling couple in matching blue traditional outfits; right, the Sanlam logo and tagline "Live With Confidence" on a blue background.

Sanlam taps South African a cappella group The Soil to bring heart and harmony to its Secure Your Future message. The track “Iinkomo” underscores a story of confidence, protection and legacy — values we champion for creators across the continent.

Watch the spot: Instagram Reel.

Agency: MODAR.

Music: “Iinkomo” — The Soil.

DMPA Songwriters: Ntsika Ngxanga, Buhle Mda.

Another proud moment for African music in mainstream media — rooted here, resonating everywhere.

Downtown Music Publish Africa Asset 1354

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