A new sync has landed: 99 Cents’ latest campaign features a playful flip of “Drop It Like It’s Hot” by Snoop Dogg.
Credits
Title: “Drop It Like It’s Hot”
Artist: Snoop Dogg
Client: 99 Cents
Agency: Petshop Science
Next step
If you’re building a campaign and need music that lands fast, send the brief, usage and territory. We’ll help shape a shortlist that’s clearance-ready.
Rights note (quick refresher)
Most ad syncs require two clearances: publishing (the composition) and master (the recording). Clean credits and accurate rights data are what keep approvals moving when timelines are tight.
How Downtown helps
Downtown Music Publishing Africa supports creators and rights-holders with publishing administration and licensing workflows that help make catalogues easier to clear for sync.
Sources
Campaign clip: YouTube — Petshop Science / 99 Cents “Shop It Like It’s Hot” (accessed March 2026).
Song reference: “Drop It Like It’s Hot” — Snoop Dogg featuring Pharrell (released 2004).
