Audi South Africa’s campaign features “Never Gonna Give You Up” by Rick Astley — a classic catalogue cut that lands instantly because the hook is globally recognisable.
Beyond the nostalgia, this kind of record is often a creative shortcut for agencies: the mood is already established, the rhythm is predictable for edit, and the tone stays “brand-safe” across a wide audience.
Credits
- “Never Gonna Give You Up” — Rick Astley
- Writers: Stock Aitken Waterman
- Client: Audi South Africa
- Agency: Ogilvy
Rights note (quick refresher)
Most ad syncs require two clearances: publishing (the composition) and master (the recording). Clean credits and accurate rights data are what keep approvals moving when timelines are tight.
How Downtown helps
Downtown Music Publishing Africa supports creators and rights-holders with publishing administration and licensing workflows that help make catalogues easier to clear for sync.
