Steers SA x HHP – “Tswaka” Sync Corner

Apr 25, 2025 | Industry News, Sync Wins

Three young adults enjoying themselves indoors, possibly at an arcade or entertainment venue. One person wears a plaid shirt and hoodie, smiling; another wears a purple knit shirt, laughing and dancing; and the third applauds in the background. Bright lights and screens are visible.

Steers brings the 🔥 with HHP’s “Tswaka” in a bold, nostalgic ad campaign that celebrates SA culture and flame-grilled flavor.

Artist: HHP
Song: Tswaka
Writers: Jabulani Tsambo, Thabiso Tsotetsi
Producer: Thabiso Tsotetsi
Agency: McCain obo FCB
Client: Steers

South African hip hop royalty meets flame-grilled flavour in this bold, nostalgic, and high-energy sync. “Tswaka” by the legendary HHP brings an electric rhythm to the latest Steers campaign, bringing street cred and cultural heat to the iconic fast food brand. With production finesse from Thabiso Tsotetsi and lyrical magic by Jabulani Tsambo (HHP), this track doesn’t just play—it *sizzles* 🔥.

The spot fuses classic SA sound with modern visuals, creating a campaign that not only sells burgers—but celebrates Mzansi vibes.

 

Watch the video

Stay tuned for more incredible collaborations as Sheer Publishing continues to bring groundbreaking music to the screen!

 

Why This Matters 🌍

At Sheer Publishing, we’re all about creating opportunities for artists and ensuring that African music is heard far and wide. Sync licensing is a powerful tool in expanding the reach of our music, getting our artists featured in global productions, and securing well-deserved royalties.

 

Let’s Talk Sync 🔗

Looking to license music for your next big project? Whether it’s for film, advertising, or digital content, we’ve got the perfect track for every scene. Get in touch and let’s make some magic happen.

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Stay tuned for more exciting collaborations and sync deals from Sheer Publishing!

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