SYNC CORNER – Ackermans 2025 Campaign – “You’re Never Fully Dressed Without a Smile”

Apr 25, 2025 | Industry News, Sync Wins

A young child with curly hair smiles joyfully while waving. The child wears a light pink coat over a cream sweater. The background is softly blurred in white tones. In the bottom right corner, the logo "ACKERMANS" appears in a white box.

Ackermans adds Broadway charm to winter fashion with a joyful sync of “You’re Never Fully Dressed Without a Smile.” Pure nostalgic gold ✨

Song Title: You’re Never Fully Dressed Without a Smile
Writers: Charles Strouse and Martin Charnin
Client: Ackermans and 99c
Project: Ackermans | Winter Style That’ll Make You Smile

This sync is straight outta Broadway and into our hearts 💛. Ackermans’ winter 2025 campaign brings vintage sparkle and heartwarming charm to the runway of everyday fashion. Featuring the timeless classic “You’re Never Fully Dressed Without a Smile” from the musical Annie, this spot reminds us that confidence is the ultimate accessory.

The ad is a masterclass in joy—balancing warmth, whimsy, and wardrobe goals. Perfectly in sync with the brand’s mission to keep South Africa smiling, this track is a nostalgic wink with a stylish twist.

Watch the video

Stay tuned for more incredible collaborations as Sheer Publishing continues to bring groundbreaking music to the screen!

 

Why This Matters 🌍

At Sheer Publishing, we’re all about creating opportunities for artists and ensuring that African music is heard far and wide. Sync licensing is a powerful tool in expanding the reach of our music, getting our artists featured in global productions, and securing well-deserved royalties.

 

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Stay tuned for more exciting collaborations and sync deals from Sheer Publishing!

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