Sync Corner: Castle Lite

Oct 12, 2023 | Industry News, Sync Wins

Two men smile and hold Lite beer bottles amid a bright, outdoor setting. They wear sunglasses and stylish jackets. “LITE’N UP with extra cold refreshment” appears above them. The bottom text reads, “Enjoy responsibly. Not for persons under the age of 18.”.

Castle Lite is set to keep summer ’23 #Unlocked with Extra Cold refreshments. Check out the clink, sip, and enjoy ad featuring a re-record of Salt-N-Pepa’s ‘Push It’ by Herby Azor as the soundtrack!

Product/Campaign: Castle Lite
Title: Push It ( Re-record)
Artist: Salt and Pepper
Agency: Ogilvy Cpt

https://www.youtube.com/watch?v=7KewIOgQuo8

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