Standard Bank SA x “My Favorite Things” – Private Promise Campaign

May 9, 2025 | Industry News, Sync Wins

A middle-aged man with a gray goatee smiles while fishing outdoors. He wears a bucket hat, plaid shirt, and beige vest. Blurred green trees and rugged mountains are visible in the background under a blue sky.

For their ‘Private Promise’ campaign, Standard Bank SA chose a track that oozes elegance and timeless appeal. “My Favorite Things” delivers nostalgic warmth and understated luxury — exactly the energy you want when speaking to Private Banking clients. It’s the kind of sync that wraps you in velvet and whispers, “Generational wealth lives here.”

  • Client: Standard Bank South Africa
  • Brand: Private Banking
  • Campaign: Private Promise
  • Song: “My Favorite Things”
  • Writers: Rodgers & Hammerstein

 

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At Sheer Publishing, we’re all about creating opportunities for artists and ensuring that African music is heard far and wide. Sync licensing is a powerful tool in expanding the reach of our music, getting our artists featured in global productions, and securing well-deserved royalties.

 

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Stay tuned for more exciting collaborations and sync deals from Sheer Publishing!

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