Pick n Pay Ad Turns Up the Heat with “Here Comes the Hotstepper”

Aug 12, 2025 | Sync Wins

A woman stands confidently in a supermarket aisle, holding out a Pick n Pay Smart Shopper card. Bold text reads "PRICE PALOOZA" and "Calling all the smart shoppers." The Pick n Pay Smart Shopper logo is at the top, with colourful shelves in the background.

For Pick n Pay’s latest spot, Here Comes the Hotstepper (Hearticle Mix) brings the fire. Licensed for Salaam Remi and brought to life by Direction Films and Gorilla Creative Media, the track injects instant groove and swagger into the campaign.

It’s a perfect sync match – the bold energy of the music amplifies the brand’s upbeat, confident message, leaving viewers vibing long after the ad ends.

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