In a detailed internal memo that has now gone public, the co-CEOs of Virgin Music have voiced strong support for Downtown Music’s latest plans — plans that double down on creator empowerment, transparent royalties, and global music equity. The memo highlights Virgin’s confidence in Downtown’s blueprint for reshaping music publishing and rights management in ways that serve artists, not just corporations.
The co-CEOs emphasized that Downtown’s strategy is rooted in fairness, global reach, and local strength — values that match Virgin Music’s own mission to protect and amplify creators. With the backing of Virgin’s leadership, Downtown is well positioned to continue delivering innovative solutions for African artists, producers, and rights holders who deserve more than exposure — they deserve ownership, royalties, and a legacy.
This alignment signals a powerful shift in the industry, showing that major players are willing to stand up for artists and their rights. It also underscores Downtown Music Publishing Africa’s vision: to act as a trusted guide, helping creators get paid, protected, and promoted on a global stage while staying proudly rooted in Africa.
