On the ground at ACCES
This year’s ACCES 2025 in Tshwane brought together some of the most influential voices and innovators in the African music industry — and we were proud to be right at the heart of it all. The pan-African trade show once again proved to be a powerful platform for exchange, discovery, and connection, and our team was thrilled to take part in shaping the conversations that will define the next phase of the continent’s creative economy.
Our Stand
Our exhibition stand put the promise up front: From Africa to Global Stages and We Are Down For African Creators – The stand was truly one of the highlights of the show floor. Designed to reflect our vibrant brand and commitment to creativity, it became a buzzing meeting point for artists, industry players, and music enthusiasts alike. From live demos and interactive showcases to spontaneous collaborations, our space captured the dynamic spirit of ACCES — a space where ideas flowed, partnerships were formed, and music brought everyone together.
Visitors to our stand got to engage with our team, and explore new opportunities for collaboration. The excitement and curiosity were palpable — proof of how much innovation is driving the African music scene forward.
Inspiring Conversations and Powerful Panels
A special highlight of the event was the participation of our Managing Director, Thando Makhunga, who joined a series of insightful panel discussions that tackled some of the most pressing issues in the industry today. From conversations about sustainable business models in music, to harnessing digital transformation for African creatives, Thando brought thoughtful leadership and a clear vision for how we can continue to build a thriving, inclusive music ecosystem.
Her contributions resonated deeply with delegates, sparking meaningful dialogue and inspiring both emerging and established players to think boldly about the future.
A Celebration of African Creativity
ACCES 2025 reminded us once again why the African music industry is one of the most exciting spaces to be in right now. The energy, diversity, and innovation on display throughout the event were truly inspiring — and we’re proud to be part of that story.
As we reflect on an incredible few days of connection and creativity, we look forward to turning these new relationships and ideas into lasting impact. A huge thank you to everyone who stopped by our stand, joined our panels, and shared in the vision of a stronger, more connected African music community.
