Brand South Africa hosted the third Nation Brand Forum this October, the theme of which being, “Inspiring Excellence in Sports and Creativity”. The aim of the programme is to endorse a comprehensive approach to marketing South Africa internationally.
One of Sheer’s composers made quite an impression with his extraordinary show of talent and musicianship. Accomplished Afro-Soul and World Music artist, Max-Hoba, enhanced the Nation Brand image with his music and caught the attention of the Open World Project, who has incited him to perform on a collaborative CD recording in Paris with various African artists. Max-Hoba hopes to, “achieve a better sense of relations between people, our cultural tolerance and promote world peace. The idea is to find commonality in our cultures through music”.
Max-Hoba comments: “Brand South Africa acknowledges and thanks positive Nation Brand image enablers such as Max-Hoba and many more for being proud South Africans, who fly the flag through their work. A competitive Nation Brand is constructed mainly by its citizens something we all ought to remember” adds Ms Sithembile Ntombela.
