Lira is the First SA influencer for Bobby Brown Cosmetics
Award winning songstress and The Voice SA coach will be the first South African influencer of the internationally-renowned beauty brand Bobbi Brown Cosmetics.
“I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best,” Lira said in a statement.
The songbird will appear in online promo ads and print editorials shot in the heart of Johannesburg.
“I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa. I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty’,” Bobbie Brown expressed.
