Direct-to-fan sales of vinyl and CDs both grew in 2023.
CD sales hit 3.9M units, up from 3.5M
Vinyl sales hit 6.8M, up from 4.9M
Super Fans spend even more.
The 18% of fans classified as Super Fans are increasingly the focus of labels and music marketers because, compared to the average US music listener, they spend:
68% more money each month on music
126% more on artist merch
76% more on physical music
Source: Hypebot
